One of the more confused habits in contemporary Latter-day Saint-adjacent discourse is the insistence that people who reject The Church of Jesus Christ of Latter-day Saints still possess some special claim on “Mormon” identity.
They talk as though “Mormonism” were an ethnicity. As though there were something in the blood. As though having the right grandparents, the right zip code, the right memories of casseroles and church basketball and trek and EFY and green Jell-O and dirty sodas and ward culture means you retain some inherited authority to define what the Church is, what it should preserve, and what it owes the world.
The Church of Jesus Christ is not an aesthetic, it’s not an ethnicity, it’s not a regional brand, it’s not even a culture. It is a church.
It has doctrine, commandments, ordinances, priesthood keys, and covenants. It has admission requirements, and it has boundaries.
“Mormon” Isn’t a Culture
Beginning in the early- to mid-2010s, there was a tendency among online Latter-day Saint malcontents to claim they had a special say over what happened in the Church by listing their Latter-day Saint bona fides before they launched into whatever complaint they had.
It started to become an embarrassing cliche, but these critics would usually talk about callings in which they served, people they knew, and their heritage in the Church, as though this gave them some special authority to critique.
Perhaps the most groan-worthy example of this was when The Washington Post described James Huntsman, who at that point was no longer a member of The Church of Jesus Christ, as “Mormon royalty” because of who his family was.
At the time, these complaints were usually focused on tensions between the critics’ progressive American beliefs and the positions of a worldwide church. And the attitude was imported from Reddit, a social media site that is designed to encourage groupthink, and condescension against those outside its own orthodoxy.
At the same time, a trend began of conceptualizing a Latter-day Saint culture that was severable from the doctrine and practice of the Church, led by many of the mommy bloggers and eventual influencers. They showed their lives online, but often with the religious portions omitted or left on the edges to make the lifestyle content more broadly accessible.
Increasingly, those who were in the space, but not faithful Latter-day Saints themselves, would use the word “Mormon” to describe themselves, their spaces, or their movement. In fact, on Reddit, they called the “subreddit” dedicated to criticizing The Church of Jesus Christ and its members “r/mormon.”
I understand why so many people want to associate themselves with The Church of Jesus Christ of Latter-day Saints.
This trend has occasionally led to feelings of entitlement in discussing how the Church operates. For example, some who have left church membership have complained about Salt Lake Temple renovations that were optimized for visitors from around the world because their ancestors helped build the temple. As though those ancestors had built it as a cultural heritage for their great-grandkids, not a structure for covenant-making and keeping.
This trend has continued as the Church’s actual membership increasingly lives outside Utah and the United States, among people who would be quite confused by carrots in Jell-O.
Why Would They Still Want the Name?
I understand why so many people want to associate themselves with The Church of Jesus Christ of Latter-day Saints and the “Mormon” name.
For the purposes of marketing, “Mormon” clearly interests people. Latter-day Saints have incredible reputations worldwide. I can understand why those who don’t choose to support The Church of Jesus Christ or live by its covenants and doctrines still want to participate in the sense of community and identity it provided. I would also love it if I could keep getting paychecks from my employer without doing any of the work.
But just because their desire to stay associated with the Church makes sense doesn’t mean that reasonable people need to abide by it.
John Dehlin, for example, criticized the Church with false information for so long and so consistently that he was excommunicated over a decade ago. His podcast, “Mormon Stories,” is not about “Mormon stories,” nor has it been for a very long time. The podcast is, by all rights, about “Ex-Mormon Stories” or “Anti-Mormon Stories.”
So when he recently described himself in a podcast as “Mormon,” it makes sense, it’s just not true, not in any meaningful way.
And we would do well to look at such claims the same way Europeans do when Americans claim European identity—with cringe.
“You’re not Irish. Maybe your great grandparents were Irish, but then they left, and you’ve been in America for a very long time.”
Names have incredible power, which is why they are protected under trademark law. I understand faith transitions can be difficult, and they implicate identity in difficult ways. But if you apostasize from your faith, you don’t get to keep claiming it. Or at least people should ignore you when you try to.
The process of leaving a faith fundamentally changes the way you think about it, the way you talk about it, and the way you remember it. This is why the Washington Post’s reporting on James Huntsman was so harmful. If he were in fact a “Mormon” who chose to sue the Church, that would communicate something very different about what was happening than the fact that he was an ex-Mormon and chose to sue the Church.
And that has nothing to do with the legitimacy of his point. But for someone on the inside to make certain kinds of claims is just different than when someone on the outside does the same. People understand this instinctively.
So when someone uses “Mormon” to describe themselves or their community after they’ve actually left, they are trying to appropriate credibility they haven’t earned.
I understand that many people desire to discuss their experience growing up within The Church of Jesus Christ even if they’ve left the Church. There is a simple, easy-to-understand way to describe this: “Ex-Latter-day Saint” or “Ex-Mormon.”
Didn’t You Give Up on the Name “Mormon”?
Let’s talk about the word “Mormon” for a minute. Latter-day Saints no longer choose to describe themselves this way. We choose to find every opportunity we can to refer to Jesus Christ and our membership in His Church.
Some have attempted to argue that because Latter-day Saints no longer use the description “Mormon” for themselves, it is free for others to use.
It’s not.
Kentucky Fried Chicken has recently decided to no longer use that name for its restaurants; it is now called just KFC.
Names have incredible power, which is why they are protected under trademark law.
When The Church of Jesus Christ announced a reprioritization of its name, there were several simple short plugins for existing nomenclature. For example:
- “Mormons” could be replaced with “Latter-day Saints”
- “Mormon Church” could be replaced with “The Church of Jesus Christ”
- “Mormon Tabernacle Choir” could be replaced with the “Tabernacle Choir at Temple Square”
But there was one common phrase that did not have an easy replacement: “Mormonism.” And as a writer who has had to deal with this limitation, the more I’ve worked through it, the more obvious it has become to me that this was not an oversight.
In today’s Church, there is no single “Mormonism”; there are hundreds of cultures around the world as people live the gospel in their own countries and settings.
That thing we call “Mormonism” doesn’t actually do a good job of explaining the culture of all the people who believe in The Book of Mormon. There are lots of smaller cultures within it, and being left without an obvious word I’ve had to think more carefully about what I actually mean. Do I mean Word of Wisdom culture, or do I simply mean Utah culture.
There is a culture, and it’s probably the culture you think of when I say “Mormonism,” but it is increasingly niche, and we need to find ways to describe it that do not implicate nearly 18 million people worldwide. It is a contemporary Utah-descended lifestyle culture that is downstream from an older pioneer world. It’s an evolved pioneer culture. It could be called “Utah culture” or “Intermountain West culture.” But it’s not “Mormon” culture, it’s not the culture of The Church of Jesus Christ, it’s one of many cultures within a worldwide gathering.
There’s nothing wrong with this evolved pioneer culture. I love funeral potatoes. But to suggest that Taylor Frankie Paul, the star of “Secret Lives of Mormon Wives,” is part of “Mormonism” because she drinks dirty sodas, even after she chose to leave, is offensive.
So I, for one, greeted the news that The Church of Jesus Christ was suing “Mormon Stories” for trademark infringement with gratitude.
Why Do You Care Who Calls Themselves “Mormon”?
I should be clear: the Church isn’t suing John Dehlin simply because he’s using the word “Mormon” to describe his podcast. The Church is suing him because he uses the word in conjunction with visual imagery specifically to trick people into listening to his podcast, and he refuses to include a disclaimer.
The fact that most people will quickly be able to tell, after clicking on his podcast, that he is a malcontent doesn’t change the underlying lie. I still couldn’t start a restaurant called “Kentucky Fried Chicken” even if it sold hamburgers to prevent confusion. Trading on that company’s identity to get people in the front door is a problem in itself.
But just because The Church of Jesus Christ is not going after Dehlin solely for using the word “Mormon” doesn’t mean that people of good faith shouldn’t.
This is especially important because it causes incredulous media to turn to these folks as experts on The Church of Jesus Christ, and it can impact members and investigators who are not frequently online.
Mormon may not be the name we call ourselves, but it is still an important part of who we are. The nickname comes from a record of Jesus Christ visiting people on another continent. That matters to us. Imagine an ex-Muslim starting a podcast about “Quran Stories” and saying that this isn’t a problem because they don’t call themselves “Qurans,” they call themselves “Muslims.”
We’re busy trying to build Zion, and you can’t steal our name to help tear it down.
This issue can become a little bit confusing because The Church of Jesus Christ of Latter-day Saints is not the only religious group that holds the Book of Mormon as scripture. Groups such as El Reino de Dios, Community of Christ, Church of Christ (Temple Lot), and The Church of Jesus Christ (Bickertonite), which tend to be minor in size (all of these groups combined have fewer than 350,000 members), also hold it as scripture. But while they don’t recognize the authority of The Church of Jesus Christ of Latter-day Saints, reasonable people of faith should allow them the same access to the language of Restoration scripture. If they choose to call themselves “Mormons” for their belief in the Book of Mormon, I certainly believe they should go ahead.
But that’s not what has happened. Those who have left the faith have not joined these other churches in good faith to continue describing themselves as “Mormon.” This also isn’t about well-meaning Latter-day Saints who may be struggling with a testimony or with standards but who still see themselves as within the community. This is about those who leave, and who, in many cases, are actively seeking to tear down the work done by people who actually love The Book of Mormon, continuing to use the word because it helps them generate more web traffic than an honest name would.
The Subtle Racism of “Cultural Mormonism”
For a church community that is increasingly populated and run by people from Africa, Asia, and Latin America, the idea that people get special say over what happens within the community because of who their grandparents were brings up unfortunate racial problems.
You gain membership through baptism, and you maintain that membership through covenant keeping.
If you don’t do those two things, then you don’t have a seat at the table; you’ve decided to leave the table. That spot is for new converts learning to leave their own culture for the gospel way, who are trying every day to live in faith and honesty. Trying to freeze Mormon identity to a past time based on what our ancestors were doing dismisses the real work of those all over the world who don’t have that background, but who are doing the work.
It is their voices that need to be heard, not the person whose grandfather worked with a Romney, or who was a district leader on a foreign language-speaking mission, or who served as second counselor in a bishopric but then decided to leave because the Church’s position on some social issue just wasn’t popular enough for him and his Instagram followers. That person isn’t “Mormon Royalty,” that person isn’t “Culturally Mormon,” that person doesn’t have “Mormon stories,” that person isn’t Mormon. He left. And I wish him the best. But we’re busy trying to build Zion, and you can’t steal our name to help tear it down.






